Finding the Right Real Estate Agency for Your Needs

Ask a family or friend who recently purchased or sold their property who they worked with; this can be an excellent way to gain referrals.

Kauffman suggests another effective strategy for finding an agent is visiting open houses. Here, it will enable you to speak directly with agents in a more relaxed setting.


Real estate agents face the unique challenge of balancing selling with service. Not only are they expected to sell homes to people looking for them, but also be their guides through what can often be an intricate and tedious process. It may seem impossible, but there are ways agents can navigate this tricky area more successfully.

Relying on recommendations from trusted friends or family is one of the best ways to identify an excellent real estate agent, but make sure you do your own research into the agent before agreeing to work with them. A great way of doing this is through using an agent matching service like Clever which will provide a list of real estate agents that match up best with your requirements, based on factors like their length of business history and number of home sales completed recently.

Look for an agency with high quality standards so you can be certain you’re working with an outstanding real estate agent. Make sure they have experience selling or buying the type of home you are selling or purchasing; otherwise it might be wiser to search elsewhere for assistance.

Look for an agency that knows how to keep you updated throughout the transaction, communicating proactively and offering regular or bi-weekly meetings to provide updates on progress of sale/purchase process. They should also have access to local professionals such as mortgage brokers, home inspectors and stagers they can recommend as services providers.

As part of your selection criteria for an agent, commission structure and incentives should also play an integral role. When buying a home, for instance, it’s essential that the agency offers competitive commission splits such as Keller Williams (no franchise fee upon hitting cap) or eXp Realty (which charges no brokerage fees). Furthermore, an agency should offer strong referral programs so you can gain access to proven real estate agents.


Real estate is an industry built on trust, and one way to increase it is through building an outstanding reputation for your real estate agency. A successful real estate reputation can be established through word-of-mouth recommendations and client feedback about working with specific agents.

Word-of-mouth referrals are an excellent way to find an outstanding real estate agent. If someone close to you recently sold or purchased their home in your area, ask them who worked well and search up that agent further to see more about their reputation.

As well as referrals, it is also worth checking an agent’s website and personal page to see if there are any online reviews about them. Many people search for local real estate agents online; those with more reviews will likely be found by potential clients – in fact, 68% of consumers say positive online reviews build trust between business and their customer.

Real estate agents provide invaluable assistance during the complex process of buying or selling a home, whether you are newcomer or experienced seller. They’ll ensure all necessary paperwork is filled out accurately, while quickly addressing any issues as soon as they arise. Furthermore, they can guide both buyers and sellers through the closing process which can often be confusing and complex.

A knowledgeable real estate agent should have extensive knowledge of local real estate trends and data as well as laws and regulations that impact homeowners. They’ll offer valuable insights and advice about your market while striving to ensure a stress-free transaction experience for you.

Finding a top-quality real estate agent can be challenging, so take the time to do your research. Word-of-mouth referrals or reviews online may work; or use Clever to match agents to your individual needs based on built-in savings for eligible home buyers and sellers – saving both money and effort at once!


Real estate agents spend much of their day engaging with people. Real estate is a highly social field; real estate agents spend their days meeting with clients and developing relationships while networking online. Although this career path may not suit everyone, those with strong interpersonal skills could find real estate an appealing career option.

One key component of being an excellent real estate agent is having an outgoing personality. Selling yourself and your services to potential buyers and sellers requires being comfortable approaching strangers in coffee shops or parties and discussing real estate with them. Even if you don’t naturally tend toward extrovertism, other ways can still work, such as leveraging social media as an avenue for promotion or joining an agent network group.

As real estate agents must also adapt quickly to changing situations, real estate agents need to have the ability to think on their feet and react swiftly when circumstances shift, for instance if clients withdraw their listing or an unexpected event arises during closing process, they must have quick thinking skills in order to come up with creative solutions fast – something buyers and sellers expect near instantaneously from their agent.

Personality should also be a factor when choosing an agency, alongside experience or reputation. Some agencies have begun using personality assessments such as the DISC profile to help select agents best suited for their business. DISC assessments help businesses better understand employees’ strengths and weaknesses so they can provide personalized training or assistance programs accordingly.

An agency could use a DISC assessment to learn if their candidate falls under I, E or N categories; this helps identify their natural motivations and likely behavior at work. Furthermore, good assessments also inform candidates how they can make adjustments in their approach to real estate so as to be more successful in their role.


Alongside other basic requirements, real estate brokers charge their clients fees for working on their behalf. A standard commission rate for both buyer’s and seller’s agents is usually 6% of the sale price; however, there may be exceptions; for instance if renting out an apartment in New York City the real estate agent might levy a “broker’s fee,” typically equivalent to one month’s rent or 10%-15% of annual rent as “brokerage fees”.

As part of your search process for an agent to sell or buy your home, it’s crucial that you understand their fees in detail. Otherwise, there could be additional costs involved that you didn’t anticipate paying. There are ways around these unnecessary extra costs!

First, inquire into commission rates and their calculation. A great real estate agent should be able to explain these fees clearly while being willing to negotiate them if necessary. In certain cases, brokers who don’t charge commission may even save you thousands!

Another effective strategy for finding an agent is asking for recommendations from family, friends and neighbors. This approach allows you to locate someone with experience who you can rely on without making haste decisions without due diligence: someone might recommend an agent but that person could end up being an unsuitable match due to lacking the relevant skillset for your property or neighborhood.

An experienced real estate agent knows which features of homes sell best in your region and can make recommendations on how to increase the desirability of your own home in the marketplace. They may suggest adding features such as pools or screened-in porches if that’s what the market requires.

If you’re selling your home, consider using a service like Clever Real Estate that connects customers with highly rated agents from top brokerages across the country. With their stringent quality standards for agents and commitment to providing excellent service for customers, these services like Clever Real Estate provide highly rated agents from premier brokerages for an extremely cost-effective 2% listing fees for sellers–significantly lower than what traditional real estate agents charge typically 3% listing fees!


Rebecca Alderson
Rebecca follows and writes about the latest news and trends surrounding crypto currency. She's currently investing in BTC and ETH.